"It's obvious that learning games should work. Not only as we hear in prognostications from James Gee, Marc Prensky, and others, but our own intuition tells us (as well as watching kids), that when learning is done right, it can and should be fun. Learning should be hard fun. The question has always been, how do you systematically, and reliably, design fun learning? Previous attempts have been pretty hit or miss, at best. Just cramming game designers and educators in a room hasn't worked. What can we do?"