Monday, May 23, 2005

The Role of Metaphor in Interaction Design

...properly used, metaphor can be a powerful tool for designers, in both the process of designing and within the products themselves. Metaphor can help redefine design problems and help solve them. It can be used as a research tool, to understand new subject areas, or as means to generate new ideas about familiar subjects. It can help sell a product, both to internal stakeholders and teammates as well as to consumers. Metaphors can provide cues to users how to understand products: to orient and personify. In short, interaction designers can use metaphor to change behavior.

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